HELPING SLEEPLESS SUFFERERS
What keeps you up at night? Big meeting with boss got your mind racing? Partner snoring like a moose? Recurring nightmare where you get fired by your boss… Who is also a moose?!
No matter what it is, we know one thing. When you’re up, you’re on mobile. And that’s why Purple decided to help turn those News Feed stories into bedtime stories with The Most Boring Films Ever Made designed to help you fall asleep — LIVE.
THE MOST BORING FILMS EVER MADE
Purple created a series of hyper-longform, slow-watching videos of the most boring things ever — a man watching taupe paint dry dressed in all taupe for 59 minutes, a woman who can’t stop yawning brushing her hair for 51 minutes & a monotone man reading from a bird almanac for 46 minutes. The Most Boring Films launched & broadcast on Facebook LIVE — both shooting & airing between 12am-5am — while most people across the country should be sleeping. Purple successfully brought together the sleepless community through programming Facebook LIVE around people & bringing boring sleep-aids to late-night News Feeds around the country.
By sunrise, The Most Boring Films attracted over 100k views.
Beyond Facebook LIVE, the campaign resulted in a 5x return on ad spend for Purple.